I often tell prospective customers that whatever makes their practice unique, online marketer Podiatry Content Connection will bring that story forward to be more visible on the web.
Dr. Mary Andrea, DPM, for instance, is a new client. Her Queens, NY, practice offers hyperbaric oxygen therapy to treat non-healing wounds, diabetic feet, fungal nails, plantar fasciitis, heel spurs, and other conditions affecting the quality of life.
My "prescription" for her marketing includes the stuff we do best --- new website, directory optimization, blogs, social media, etc.--- but the cherry on top for her unique practice would be to put it all right out there to hook patients immediately with:
- Google Ads
- Call-to-Action Spot Campaigns
- Monthly Patient Education Emails
- And even a special section of her website devoted to Hyperbaric Oxygen treatments
Making Your Practice Stand Out
If you did an audit of everything you offer, what items are not also on mostly everyone else’s list?
- Have you introduced new or unexpected treatments, such as the hyperbaric oxygen that Dr. Andrea offers?
- Do you employ technology-based therapies that patients may specifically be seeking out—i.e., microwaves, lasers, or shockwaves?
- Are you the go-to Podiatrist in the county for diabetic foot screening, medical pedicures, or wound care?
- Are you a sports injury specialist? Do you offer home visits?
- Do you promise to see patients within two days?
Anything can be pulled out as something prospective patients should note. From location to new associates taking new patients.
If you are interested in bringing your unique story to your online presence, or for more information, please text or call Randy Rosler at 917-572-5088 or email RandyRosler@Podiatrycc.com.
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Podiatry Content Connection (PodiatryCC.com), a KSUCPM partner, is the #1 comprehensive online marketing agency for Podiatrists Only. According to Customer Insights provided by Chase Bank, PCC clients earn more money than DPMs using other marketing companies.