Mike Jackson
Biography
Ñý¼§Ö±²¥ State alumnus Mike Jackson, innovator and seasoned marketing communications executive, joined Ñý¼§Ö±²¥ State’s School of Media and Journalism as a professional-in-residence in spring 2022. Jackson teaches Advertising Strategy Development and Messaging and Communication. He will also serve as faculty adviser for Franklin Advertising, a student organization focused on advertising and strategic communication.
Jackson earned his undergraduate degree in journalism from Ñý¼§Ö±²¥ State and his master’s degree from the University of Southern California. He is the founder of 2050 Marketing, (), a consulting practice that helps clients, ranging from Fortune 500 brands to start-ups, navigate the changing demographics in America as they relate to advertising, brand building and digital strategies. Before beginning 2050 Marketing, Jackson built his career as a C-suite executive with senior leadership roles at Coca-Cola, PepsiCo, Coors Brewing and General Motors.