Brent Ian Wesley, BBA ā04, isnāt just a keeper of beesāheās an entrepreneur with a passion for uplifting people while selling urban honey and menās personal care products.
By Justin Glanville
From a distance, the scene looks like a 1950s science-fiction movie come to life.
Two beings, covered in what appear to be silver space suits with hoods over their heads, stand in a vacant lot, hunched over a half-dozen or so tall wooden boxes. Wisps of white smoke rise around them.
Come closer, and a low buzzing becomes audible. One of the beings looks up.
āHey, how are ya?ā asks a friendly voice from behind a mesh mask. āCome on inājust donāt get too close. I donāt want you to get stung.ā
Brent Ian Wesley, BBA ā04āthe man behind the maskāis probably Akronās most famous beekeeper, and among its best-known entrepreneurs. Since 2013, heās been maintaining bee colonies and harvesting the fruits of their labor for (AHC), the business he founded and runs with his wife.
But AHC and Wesley arenāt just about honey. A big part of what makes his work unique is that it happens right in the middle of Akronās close-packed urban neighborhoods. His two main apiaries are on vacant lots surrounded by century-old houses, brick industrial buildings and busy city streets.
For Wesley, visibility and connection to community arenāt just incidental. Theyāre the whole point of his work.
āMy first allegiance is to people,ā he says. āWhen people see Iām doing good things with spaces that were once empty, it seems to give them hope. It solidifies in their mind that things are good.ā
In fact, honey was the farthest thing from his mind when, with savings from his day job, he bought two vacant lots, measuring just under an acre, in Akronās Highland Square neighborhood.
āThey were for sale, near where I lived and affordable,ā he says. āI thought, āI bet I could do something special there.āā
He bought the land for cheap, then sat on it until a friend suggested beekeeping. Wesley visited Amish country, tasted some locally produced varieties of honey and was blown away by the vivid flavors.
He got to work buying equipment and setting up his first bee colonies. Those space suits? Theyāre what prevent him from getting stung (mostly). The crates are where the queen, thousands of workers and a few hundred drones live and make honey. And the smoke, created by burning dead leaves, prevents the bees from spreading a signal to attack.
Heās also purchased additional lots on Akronās East Side, where heās set up another apiary, and he maintains another four colonies at St. VincentāSt. Mary Catholic high school nearby. He sells small batches of honey at local markets, each jar named after the apiary where it was collected.
āI donāt mix any batches together,ā he says. āHoneybees forage within two to three miles of their colony, so when you keep the batches separate, youāre tasting the neighborhood where it was made.āAs accolades and attention have poured ināāThe flavors are amazing, no comparison to store-bought!ā reads one typical review on the āWesley is embracing a growing sense of confidence and ambition.
In addition to selling his honey at pop-up shops and local stores (and eventually online), heās been traveling to larger-market cities such as Los Angeles and Chicago, attending conferences for entrepreneurs and trying to make connections with distributors, bloggers and other āinfluencers.ā
āWhen people see Iām doing good things with spaces that were once empty, it seems to give them hope.ā
Partly as a result of inspiration from those travels, heās now developing a skin-care line for menāāThe womenās market is already established,ā he says, āwhile men are not as well servedāāderived from beeswax, honey and its byproducts. Heāll produce an all-in-one body wash, moisturizing salve and possibly a hair conditioner in a small business incubator in the Northside District of Akron. The products will be for sale, he says, by the first quarter of 2018.
Wesley was selected to participate in a monthly professional development series at a Chicago think tank in 2016, and he received another motivation boostāand learned some hard lessonsāwhen he appeared last year on āCleveland Hustles,ā LeBron Jamesā cable TV competition show for Northeast Ohio entrepreneurs. Wesley impressed the judges with his drive and mission, then stunned everyone by
āI realized I hadnāt defined for myself where I wanted AHC to go,ā he says. āIf Iād taken that money, I would have had to listen to somebody tell me, āYou should do this or that,ā and then I might have lost my way.ā
Not that heās above constructive feedback. One of the reasons heās been traveling to other regions is to push himself to think beyond Akronāwhile remaining rooted in the city thatās so fervently supported him.
āI love Akron, but if I just stay here Iām only going to have people clapping me up all the time,ā he says. āWhoās really being a critic? Whoās giving me that dose of whatās real?ā
In addition to his full-time day job, this father of two fronts an eight-piece soul band called and organizes a periodic at his Crestland Park Apiary to promote local artisans.
āAt each market, weāll represent a culture or themeāmaybe itās immigrants or women,ā he says. āOr weāll feature black entrepreneurs. Sometimes it feels like Iām the only local black entrepreneur some people know about. There are many others.ā
Whatever happens, he doesnāt want to become so focused on running his business, or keeping bees, that he misses out on the spontaneous, personal interactions that give him purpose.
Just the other day, he says, an older man came up to him while he was harvesting honey at one of his apiaries and told him he used to live in one of the houses that had been torn down there.
āHe walked around the lot with me, telling me about the old bricks his house had been made of,ā Wesley says. āHe told me he was glad I was doing what I was doing, that it made him feel better about the future.
āThatās whatās the most fun for me. Itās not crunching the numbers or even beekeeping itself. Itās making those connections with people Iād otherwise never meet.ā
Justin Glanville is a writer based in Cleveland ().
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Brent Ian Wesley on finding purpose in vacant lots